![]() In addition, LinkedIn is the most successful B2B advertising platform. Understanding how LinkedIn works and makes money LinkedIn is a two-sided platform running on a freemium model, where to unlock unlimited search and other features, you need to switch to a paid account. The leadership team at LinkedIn likely focuses on enhancing the platform’s user experience, expanding its offerings, and driving growth and revenue.As a subsidiary of Microsoft, LinkedIn’s leadership style may align with Microsoft’s overall approach to technology and business.The platform maintains its unique brand identity while leveraging Microsoft’s resources and infrastructure.LinkedIn operates as a subsidiary of Microsoft, with a separate management team.Prior to the acquisition, Reid Hoffman and other co-founders were major shareholders of LinkedIn.LinkedIn is now owned by Microsoft, following its acquisition in 2016.It generates revenue through premium subscriptions, recruitment solutions for businesses, and advertising.The platform offers free basic features for users, but it also provides premium subscription plans for individuals and businesses.LinkedIn operates as a multi-sided platform, connecting job seekers with HR professionals and recruiters.Digital Business Models Podcast by FourWeekMBA. ![]() Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.100+ Business Models Book By FourWeekMBA.
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